Why Others Thrive and You Don’t

Your mission is your path to success.
June 13, 2024

Ever wonder why some companies thrive while others struggle to find footing? Successful companies are grounded in their mission, vision, and values. 

It all boils down to strategy.

You build your business with a purpose. When companies stray from that purpose, so does:

Your product quality

Your customer base

Your employee retention

Your marketing strategy

Is your company aligned with its core mission? How do your core values influence your day-to-day activities and decision-making?

Your mission, vision, and values serve as a guide that will influence all of the above. Consistent guidance and actions will create consistent results. Forbes notes, “Companies with a clear sense of mission and values outperform those without them.” This alignment isn’t just about lofty ideals—it translates directly into your day-to-day operations and long-term success.

Consider the story of a mid-sized tech company that was struggling with stagnant growth. They decided to revisit their core values and align their business strategy accordingly. One of their core values was transparency. By integrating transparency into every aspect of their operations, from product development to customer service, they stayed true to their company values.

For example, they implemented a new customer onboarding process that reflected their core value of transparency. This meant clear, open communication with new customers about what to expect, timelines, and any potential challenges. They provided a detailed onboarding roadmap that included milestones, expected outcomes, and frequent check-ins. By doing so, they improved customer satisfaction scores and reduced churn by 20%. T

What steps are you taking to ensure your strategy is solid and consistent? Are you regularly evaluating your strategic plan to adapt to changing market conditions?

A robust strategy integrates your mission, vision, and values into every aspect of your business. This means constant, deliberate alignment across all levels of your organization. From product development to customer interaction, staying true to your core purpose can differentiate your business in a crowded market.

In other words, without a strong foundation, your building will crumble. Don’t let that be you.

Practical Action Items:

Here are five actionable steps you or your team, can take this week to ensure your business stays on the path to success. Remember, taking the first step is the most important—it creates momentum and leads to meaningful progress:

  1. Audit your mission, vision, and values: Schedule a dedicated session this week to review and refine your mission, vision, and values. Ensure they align with your current market position and business goals. Hold the session within the next month.
  2. Implement daily stand-up meetings: Use short, focused stand-up meetings to enhance team communication and ensure everyone is aligned on daily goals and challenges. Start next week…or tomorrow. For more on the benefits of stand-up meetings, check out this article from Atlassian: The Benefits of Daily Stand-ups.
  3. Schedule a strategy workshop: Schedule a workshop with your leadership team to reassess your business strategy and identify areas for improvement. Use the Business Model Canvas to visualize and discuss your business model in a structured way.
  4. Bite-sized Sales Training: Enhance your sales training by introducing a quick training module on advanced sales techniques. Give your team bite-sized training that they can put to use immediately, like cold call objection handling, how to ensure you get next steps from your prospect, and crafting personalized LinkedIn outreach messages. Check out our Growth Catalyst page for more ways to elevate your team’s capabilities.

Streamline One Process Right Now: Identify one business process that can be improved this week. Map out the current steps, identify bottlenecks, and implement a streamlined version.

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