Author name: Steve Ross

As business leaders, it’s natural to see revenue growth as the ultimate measure of success. However, an unbalanced focus on revenue can lead to decisions that jeopardize long-term stability. Instead of chasing numbers, CEOs must adopt sustainable growth strategies to build resilience, drive innovation, and foster loyalty among employees and customers. Here’s how to align […]

Business leaders juggle endless tasks and responsibilities daily, but here’s the reality: not all efforts yield equal results. The 80/20 rule for business, known as the Pareto Principle, reveals that 80% of your outcomes stem from just 20% of your efforts. By learning how to maximize the 80/20 rule for business, you can focus on

What does a fractional COO do? At its core, a fractional COO provides operational expertise part-time, helping businesses scale without the cost and commitment of a full-time executive. If you’re experiencing growth challenges, inefficiencies, or leadership gaps, understanding what a fractional COO does could be the key to unlocking sustainable growth. Here are the nine

Sales Development Representatives (SDRs) are often the first human touchpoint in a company’s sales funnel, yet many fail to create meaningful connections. The result? Missed opportunities, wasted resources, and inconsistent outcomes. Why does this happen? The answer lies in the lack of structured training in mastering sales conversations for SDRs. This skill, when built intentionally,

Accountability often has a bad reputation. When handled poorly, it leads to finger-pointing, distrust, and diminished morale. But accountability doesn’t have to be a source of anxiety. When reimagined, it can drive team performance, encourage innovation, and create a culture of ownership. Leaders must foster accountability without fear in leadership by building systems that prioritize

Creating a high-performing leadership team while maintaining a strong company culture is a challenge for many business owners and executives. Balancing the drive for results with fostering an environment where employees feel valued is essential for sustainable success. Companies with a strong corporate culture see a 4x increase in revenue growth compared to companies with

Every CEO and entrepreneur knows that sales drive growth.  Yet many pipelines leak revenue at critical points, costing millions in lost potential. To drive scalable growth the team needs to fix sales pipeline leaks. A leaky sales pipeline doesn’t just affect revenue; it drains resources, saps team morale, and can even damage your reputation in

For many business owners, founders, and VPs, operational efficiency is crucial to scaling their companies. However, maintaining operational excellence becomes increasingly challenging as resources are stretched thin and growth demands add complexity. This is where a Fractional COO for Scaling Operations comes into play, providing high-level operational expertise without the full-time commitment. Why a Fractional

The traditional sales funnel, where leads flow neatly from awareness to purchase, is no longer the norm. Today’s sales journey is non-linear, filled with twists, stops, and restarts as potential customers bounce between stages. For business owners, founders, and VPs, navigating non-linear sales journeys is essential to convert leads into revenue. It requires strategies that

Conflict is inevitable in any organization. As a business leader, you’re familiar with the challenges it brings. What separates effective leaders isn’t the absence of conflict, but how they manage it without office drama. Handled poorly, conflict erodes trust, damages morale, and reduces productivity. But when managed well, it becomes an opportunity for growth, collaboration,