Author name: Steve Ross

For many business owners, founders, and VPs, operational efficiency is crucial to scaling their companies. However, maintaining operational excellence becomes increasingly challenging as resources are stretched thin and growth demands add complexity. This is where a Fractional COO for Scaling Operations comes into play, providing high-level operational expertise without the full-time commitment. Why a Fractional […]

The traditional sales funnel, where leads flow neatly from awareness to purchase, is no longer the norm. Today’s sales journey is non-linear, filled with twists, stops, and restarts as potential customers bounce between stages. For business owners, founders, and VPs, navigating non-linear sales journeys is essential to convert leads into revenue. It requires strategies that

Conflict is inevitable in any organization. As a business leader, you’re familiar with the challenges it brings. What separates effective leaders isn’t the absence of conflict, but how they manage it without office drama. Handled poorly, conflict erodes trust, damages morale, and reduces productivity. But when managed well, it becomes an opportunity for growth, collaboration,

As a business leader, you probably track metrics that show what’s already happened. These lagging indicators—like quarterly revenue, customer churn, or total sales—tell you where you’ve been but don’t help you steer where you’re going. To achieve leading indicators for business growth, you need to shift focus to forward-looking metrics that signal future outcomes and

Strategic planning for the year ahead can feel overwhelming, but when done right, it’s the key to efficient business scaling. As a business leader understanding why most strategic plans fail—and how to create one that truly drives results—is crucial. This approach turns your strategic plan into a roadmap for sustainable growth while ensuring you scale

Sales are the engine of growth for any business. But to truly scale efficiently, you need to go beyond simply increasing revenue—you need to ensure that your sales efforts are optimized for long-term, sustainable growth. This is where sales efficiency comes into play. Sales efficiency measures how well your sales team converts effort and investment

Scaling Your Business with Strategic Delegation As a founder or business leader, you might feel buried by daily tasks that take up all your time. This is often called the “Founder’s Trap.” You’re so focused on small details and putting out fires that you can’t step back to focus on bigger, long-term goals. The good